I interpret the new stand as a natural successor to the original Apple Watch collection stand (pictured above), which stores merchandised from 2017–2019. It had one critical problem: each watch was glued down, and customers frequently pried one off to try on a band.
My local store doesn’t have the new fixture yet, so I haven’t checked if the watches are still glued down. But I don’t think it really matters. The pedestals address the perception of the display. The old stand was at grab level and difficult to see without bending. Watches were lined up like deviled eggs on a snack tray, free for the taking. The new stand elevates every watch to eye level and presents them like museum works. Look, don’t touch.
I’m still trying to figure out if this fixture will comfortably fit at stores with overhead table lamps, like Apple Tower Theatre