Near the iPod’s zenith, Apple split the Genius Bar into three distinct experiences. The iPod Bar became a hub for iPod support and The Studio became a home for creative projects.
Apple Ginza and Apple SoHo were the first
stores to add iPod Bars in 2005. Apple Fifth Avenue opened in 2006 with a combined 45-foot iPod Bar, Genius Bar, and The Studio. Then the iPhone arrived.