If you’ve been marooned on Dynamic Island for the past week, you might have missed the iPhone 14 & iPhone 14 Pro Guided Tour
that landed on YouTube. It features a rare shoutout to Manhattan’s Apple Upper West Side. Last year
we got a look inside Apple Tower Theatre.
I’m a little bit surprised that Apple Fifth Avenue — arguably a dynamic island in its own way — was mostly skipped as a filming location for this video, but maybe those massive graphic panels at Upper West Side were just too enticing to pass up.
My imagination runs wild trying to imagine the measures Apple had to take to maintain secrecy while filming an unannounced product in the busiest parts of Manhattan. Were those graphic panels composited in later? Did Apple coordinate filming with the MTA, or did they recreate Bowery station on a film set?
By the way, that giant rooftop sign at the start of the video? It’s actually The Empire Hotel, located halfway between Apple Upper West Side and Columbus Circle: